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Tag: strategy

News from Around the world
Customers Can Tell If You’re Faking It

Customers Can Tell If You’re Faking It

People have so much choice out there now, and with the Internet allowing for comparisons and reviews...

Growth Strategies
Developing And Sustaining Customer Engagement, A Psychological Perspective.

Developing And Sustaining Customer Engagement, A Psycho...

Three psychological ingredients are necessary for developing customer engagement.

Report & Trends
How Responsible Marketing Is Influencing Consumers’ Happiness

How Responsible Marketing Is Influencing Consumers’ H...

Responsible marketing should be practised by marketers today.

Editor's Pick
Relationship Marketing vs. Transactional Marketing

Relationship Marketing vs. Transactional Marketing

The key focus of marketing should be on developing and maintaining relationship with customers.

Growth Strategies
The Customer is Not Always Right and I Tell you Why

The Customer is Not Always Right and I Tell you Why

The belief is that customers must be respected, be treated intelligently and employees should provid...

Feature Stories
Top 10 YouTube Ads That Caught Singaporeans' Attention In The 2nd Half Of 2018

Top 10 YouTube Ads That Caught Singaporeans' Attention ...

Celebrates the brands that performed best in Singapore from July to December 2018, through a combina...

Feature Stories
Top Voices Malaysia Talk: The Largest LinkedIn Gathering In Malaysia

Top Voices Malaysia Talk: The Largest LinkedIn Gatherin...

Known as TVM, the movement was created by a group of 50 most influential people on LinkedIn Malaysia...

Feature Stories
Content Marketing: The Old Principles Are The New Must

Content Marketing: The Old Principles Are The New Must

Often we don’t pay attention to the fact that we are still using old principles way of doing thing...

Feature Stories
The OTT Race In Malaysia: What Will Drive Growth And Expansion?

The OTT Race In Malaysia: What Will Drive Growth And Ex...

Innovative freemium business model is one of the key attributes of Viu that sets us ahead of the pac...

Feature Stories
Unilever Pond’s Is Using Data To Improve ROI On It’s Influencer Marketing Campaigns Around The World

Unilever Pond’s Is Using Data To Improve ROI On It’...

Influencer marketing is one of the main new drivers of customer acquisition for beauty brands around...

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