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OYAGSB or the Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia is one of the leading business schools in Asia. It offers Master of Business Administration (MBA), Doctor of Business Administration (DBA), Doctor of Philosophy (PhD) and Doctor of Management (D Management) programmes for ambitious professionals, corporate executives and senior officials in their journey to formalise their knowledge at the highest level.
Managers may need to become more aware of how group members differentiate between high and low leade...
Imagine where you’ll be one year from now, five years from now, ten years from now ……longevity...
Using robots has gradually become a practice among different service sectors such as home cleaning, ...
This is the first step in showing customers that they have made the right decision in choosing your ...
As the importance and awareness of CSR are increasing, countries all over the world are developing t...
This power of individual choice has never been so great in the first place especially with the adven...
International accreditations have been a major focus among the academic institutions, especially amo...
The decision to sell or rent out your properties is an investment decision in real estate.
The millennial or Gen Y generation particularly has become a target for the majority of companies si...
Author, Faridahwati Mohd Shamsudin I am not a marketing practitioner. I only took some marketing sub...
Three psychological ingredients are necessary for developing customer engagement.
Businesses voluntarily practice ethical marketing to avoid unethical marketing activities.
In this study, Layton the author, mentioned that the debate as to whether marketing is a science, or...
However, just having the Halal logo is not enough
Small-scale investigation where the material was collected through secondary data including article ...
Responsible marketing should be practised by marketers today.