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Report & Trends
According To APR’s Global Trends Report, Brands Must “Challenge Everything” To Produce Relevant Content In 2021 & Beyond

According To APR’s Global Trends Report, Brands Must ...

This year’s trends include analyses on the increased demand for content at scale, content specific...

Report & Trends
Data-driven Insights Into Gaming Growth In 2021

Data-driven Insights Into Gaming Growth In 2021

Adjust’s report reveals that gaming apps reached new heights in 2020

Feature Stories
Servian Expands Into Singapore To Address Urgent Regional Need For Digital Transformation

Servian Expands Into Singapore To Address Urgent Region...

Top data and cloud consultancy to bring enterprise-grade data-driven services to local and regional ...

Feature Stories
Pulse Electronics Switches To Rimini Street Support For Its SAP Applications

Pulse Electronics Switches To Rimini Street Support For...

Leading components manufacturer reduces support and maintenance spend; diverts support savings to he...

Economy & Finance
Netzme: How Indonesia’s Hybrid Fintech App Fights For Financial Inclusion

Netzme: How Indonesia’s Hybrid Fintech App Fights For...

Indonesian firm Netzme finds paid marketing is a key plank of their strategy to provide financial se...

Feature Stories
Adjust Launches Subscription Tracking Product As Mobile Streaming & App Subscriptions Boom

Adjust Launches Subscription Tracking Product As Mobile...

American consumers spend an average $20.78 a month on app subscriptions

Feature Stories
GroupM Launches Supply Path Optimization Initiative In Asia Pacific Region

GroupM Launches Supply Path Optimization Initiative In ...

The initiative is the result of an immense effort to inject more transparency into the programmatic ...

Feature Stories
Rimini Street Appoints Michael L. Perica As CFO

Rimini Street Appoints Michael L. Perica As CFO

Seasoned finance leader brings billion-dollar, public technology company CFO and extensive capital m...

Feature Stories
Pizza Hut Delivery Indonesia Goes Beyond The Pixel With Mediacom & Xaxis

Pizza Hut Delivery Indonesia Goes Beyond The Pixel With...

These clicks and mortar insights are now being used to inform the company’s entire programmatic st...

Feature Stories
Talend Introduces Industry-First Measure Of Data Health To Bring Clarity And Confidence To Every Business Decision

Talend Introduces Industry-First Measure Of Data Health...

Talend Data Fabric ensures the reliability and accuracy of data to help companies run on trusted dat...

Editor's Pick
The Evolution Of The Virtual Influencer: No Longer Just A Trend

The Evolution Of The Virtual Influencer: No Longer Just...

INCA’s partnership with Sophia showcases how the use of technology can bridge human connections wi...

News & Trends
Indofun Games Uses Audience Segmentation To Increase Profits And Improve Conversion Rates By 30%

Indofun Games Uses Audience Segmentation To Increase Pr...

To date, the games publisher has generated over 10 million downloads

Feature Stories
Hyundai-Kia Motors Expands Use Of Rimini Street Support For Its Oracle Database Software To Include All Overseas Branches And Affiliates Worldwide

Hyundai-Kia Motors Expands Use Of Rimini Street Support...

Global auto manufacturer cites positive business impact; reinvests support cost savings in innovati...

Feature Stories
INCA Welcomes “Sophia The Robot” To Its Network Of Influencers In Her First Agency Ambassadorship

INCA Welcomes “Sophia The Robot” To Its Network Of ...

The collaboration marks Sophia’s first-ever ambassadorship work with an agency.

Feature Stories
Adjust Innovate: The Marketing Tool To Optimize Mobile Marketing Campaigns

Adjust Innovate: The Marketing Tool To Optimize Mobile ...

Adjust Automate helps marketers utilize customer touchpoints, scale campaigns, and maximize ROI

Feature Stories
E-commerce Bounces Back: New Data From Adjust Shows Apps Breaking Out Of The COVID Slump

E-commerce Bounces Back: New Data From Adjust Shows App...

Marketers and consumers alike are learning to live with the situation and return to more established...

Conversations
Why Hyper Casual Gaming App Marketers Need Their Own Playbook

Why Hyper Casual Gaming App Marketers Need Their Own Pl...

Mobile gaming is the largest and fastest-growing segment within the mobile app ecosystem, with more ...

Report & Trends
Adjust Partner Benchmarks Report Shows App Economy Growing Worldwide, With Growth Factors Differing Across Regions

Adjust Partner Benchmarks Report Shows App Economy Grow...

Interactive Partner Benchmarks Report Includes Network, Market and Vertical Performance Insights for...

Opinions
3 Tips for e-Commerce Apps to Win in Mega Sale Events

3 Tips for e-Commerce Apps to Win in Mega Sale Events

Singapore is one of the fastest growing e-commerce markets in Southeast Asia, with revenue projected...

Report & Trends
Brands Must “Challenge Everything” To  Produce Relevant Content

Brands Must “Challenge Everything” To Produce Rele...

The content creation industry landscape has changed

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