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The Good, The Bad, And The Ugly Of Crisis Communication

The Good, The Bad, And The Ugly Of Crisis Communication

Men (and women) are like tea. Their real strength is not drawn out until they get into hot water

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Obsess Over Your Customers Not Your Competitors

Obsess Over Your Customers Not Your Competitors

Different isn’t always better, but better is always different.

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Understanding Key Drivers Of Customer Experience

Understanding Key Drivers Of Customer Experience

Earning and keeping the loyalty of your customers’ demands that you take clear and decisive action...

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How Much Influence Do Your Words Have?

How Much Influence Do Your Words Have?

While we might not realise the effects of our communication, we all surely know what it feels like t...

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Prioritise Your Internal Clients And The Rest Will Follow

Prioritise Your Internal Clients And The Rest Will Foll...

it is all too easy to get caught up in the daily operations of the business and forget who really ho...

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Customer Experience Is The New Brand

Customer Experience Is The New Brand

Why creating memorable customer experiences goes a long way.

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6 Methods For Leaders To Improve Their Writing Skills

6 Methods For Leaders To Improve Their Writing Skills...

6 Methods For Leaders To Improve Their Writing Skills.

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Why Trust Is The Most Valuable Of All Business Assets

Why Trust Is The Most Valuable Of All Business Assets

Trust can be easily established, but just as easily broken. Once it’s broken it can take years to ...

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The 5 Step Plan To A Winning Social Media Presence

The 5 Step Plan To A Winning Social Media Presence

Here’s the five-step plan to creating a winning social media presence that has you standing out fo...

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Do You Know The Difference Between Telling And Selling?

Do You Know The Difference Between Telling And Selling?

An effective salesperson asks questions that help the prospect realise why they need their service a...

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How Are We Humanising The Marketing Role In The 21st Century?

How Are We Humanising The Marketing Role In The 21st Ce...

As marketing is not regulated like the accounting and legal professions, then the marketer needs to ...

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Customers Can Tell If You’re Faking It

Customers Can Tell If You’re Faking It

People have so much choice out there now, and with the Internet allowing for comparisons and reviews...

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