Who And What Have Malaysians Been Watching On Youtube In 2021?

Viewers, artists, and creators in the YouTube community are continuously adapting and responding to the rapidly changing landscape of video, as we redefine what we watch, how we watch, and why we watch them. 

Who And What Have Malaysians Been Watching On Youtube In 2021?

In 2021, the top trending videos, content and channels that have garnered the interest of local viewers mostly share the common quality of being experiential, raw, and spontaneous. 

Astro Gempak’s hit series Rindu Awak Separuh Nyawa, Syahmi Sazli’s impromptu styled skit Avengers versi Kelantan, Dona’s spicy Noodle Mukbang challenge, and Aqil Zulkiflee’s demonstration of ice-cream-making from scratch are examples which embody these qualities. 

The videos were determined by in-country views of videos uploaded in 2021, and considers many factors including (but not limited to) view count.

These were the top trending videos in Malaysia over the past year:

Top Trending Videos In Malaysia

1. Astro Gempak

[EPISOD PENUH] Rindu Awak Separuh Nyawa - EP1

2. Syahmi Sazli

Drama Spontan 31: Avengers versi Kelantan 

3. DONA 도나

불닭볶음면 먹방 Mukbang Spicy Noodle DONA 도나 

4. Aqil Zulkiflee

AKU BELI MESIN AISKRIM 🤤🍦 

5. TV3MALAYSIA Official

[LIVE] Anugerah Juara Lagu 35 | #AJL35 

6. Kotte Animation

Pro Squid Game Players be like: 

7. PrinceMeed LIVE! 

MUKA AKU HANCUR LEPAS ORANG USTAZ DIRASUK DALAM RUMAH AKU|*DYBBUK BOX*| ORANG DATANG RUMAH (PART I)

8. Ammar Nazhan

RUMAH AM KENA MASUK PER0MP4K !! - PRANK MARSYA , AIRA DAN TEAH  T4KUT !! 

9. Horangi99

Kena Kejar Dengan Kepala Gergasi ... [Escape Running Head] (Roblox Malaysia) 

10. Isa Isarb

Letak RM10,000 tepi kerete, Food Panda CURI atau TIDAK !? - Social Experiment 

In music, newcomer Redzwann’s Adakah ini Mimpi struck a chord with viewers, and so did Haqiem Rusli’s Mimpi under record label FMC Music. Other local music videos to share the stage with international artists and channels such as Bruno Mars, BTS, BlackPink, WCY Music Studio and maajja were Gifix Film, Iman Troye, and Lia Aziz

Top Trending Music Videos In Malaysia

1. Rusa Music

Reedzwann - Adakah Ini Mimpi [Official Music Video] 

2. FMC Music

Haqiem Rusli - Mimpi (OST Drama Bidadari Salju - Official Music Video) 

3. Gifix Film 

FORCEPARKBOIS - LOTUS (Dir. by @felrfrank)

4. Bruno Mars

Bruno Mars, Anderson .Paak, Silk Sonic - Leave the Door Open [Official Video] 

5. HYBE LABELS

BTS (방탄소년단) 'Butter' Official MV

6. XO HOUSE

Iman Troye - Pejam Celik Hari Raya (Official Music Video) 

7. BLACKPINK

LISA - 'LALISA' M/V 

8. maajja

Dhee ft. Arivu - Enjoy Enjaami (Prod. Santhosh Narayanan) 

9. Rusa Music

(OST Rindu Awak Separuh Nyawa) Lia Aziz - Kucu Kuca [Official Music Video] 

10. BLACKPINK

ROSÉ - 'On The Ground' M/V

2021’s top creators feature a mix of fresh and familiar faces who have brought their A game in delivering authentic, relatable, and engaging content - which made us ask the question: what’s next? Ammar Nazhan, Aqil Zulkiflee, Alieff Irfan, and Che Nom are among those who made it into this year’s ‘Top Creators’ list.

Top Creators in Malaysia

1. Ammar Nazhan

2. Aqil Zulkiflee

3. Alieff Irfan

4. Che Nom

5. Akiddos

6. Ikhmal Nour

7. Shuib Channel 

8. Isa Isarb

9. MiawAug 

10. Frost Diamond 

Top spots for breakout creators were occupied by Ammar Nazhan and Akiddos whose content centres on pranks and challenges, while Ikhmal Nour and Shuib Channel’s lifestyle vlogs followed closely behind. Here are the creators that made it onto the ‘Breakout Creators’ list:

Breakout Creators

in Malaysia

1. Ammar Nazhan

2. Akiddos

3.  Ikhmal Nour

4. Shuib Channel 

5. KerulSeries 

6. Horangi99 

7. Imran Bard 

8. Amamijan 

9. Sharnaaz Ahmad Tv 

10. lil lizat

YouTube Shorts, our newest short-form video content feature, has opened up more ways for creators to express themselves and for viewers to experience YouTube. Malaysians found themselves entertained by Shorts content from all around the world, from the likes of Zhong and his pranks, Dan Rhodes and his illusions, Klara Tania and her straight talk, and more.      


Malaysia’s Favorite

Shorts Creators

1. Dan Rhodes

2. Jake Fellman

3.  Miss Xiuu

4. Yoeslan

5. My.Ladyquinn

6. Nas Daily

7. CK Yusoff

8. Julius Dein 

9. BAGAS CRAFT 

10. camman18

For quick access to these trending videos of 2021, check out our curated playlist of Top Trending Videos and Top Trending Music Videos. Also check out the Top Trending Creators, Breakout Creators and Top Shorts Creators playlists for a taste of what these trending creators are all about.