True Global Ventures Invests US$1.6 million Into 'Picture This' To Bring Photographical Art To NFT Mainstream

This will enable artists to digitally market and sell to the world their photographic art as Non-Fungible Tokens (NFTs).

True Global Ventures Invests US$1.6 million Into 'Picture This' To Bring Photographical Art To NFT Mainstream

True Global Ventures 4 Plus (TGV4 Plus) Fund has invested US$1.6 million into Picture This, a platform launched by a world-class team in Photographic art. The platform will market and sell premium NFTs designed to bridge the physical and digital worlds and represent a hybrid ownership experience coming with a physical photography artwork together with an AR or any other digitally immersive experience. The collectors will experience ownership of photography artwork across every dimension. 

The platform is catered for the customers buying their first piece of art, the one with some experience and the dedicated collector. By offering royalty to all photographers, they can offer affordable but responsible art to customers all around the world. The customer does not have to second guess the quality of the art. 

Pictures This was founded in 2021 by 4 serial entrepreneurs:

  1. Jan Broman was born entrepreneur and one of two founding brothers of Fotografiska.
  2. Per Broman serial entrepreneur and founder of Fotomässan and Fotografiska
  3. Oscar Otteborn CEO has more than 25 years of experience in leading positions at international companies such as Vodafone, Apple, TomTom, Daniel Wellington and now recently Samsung as the Nordic CEO
  4. Moon-Suck Song is an e-commerce pioneer with more than 20 years of experience and a track record of being involved in several of the top 100 largest B2C e-commerce companies in Sweden

“For many photographers, NFTs and digital art are a natural and exciting step in reaching their audiences.  The fact that we now have True Global Ventures with their extensive experience around NFTs that invest in Picture This further strengthens us and our Metaverse proposition,” comments Oscar Otteborn, CEO of Picture This.

Henrik von Schoultz, one of the Founding Partners of TGV4 Plus adds: “It will be fantastic and exciting too, with the enormous knowledge around photographic art available at Picture This, to bring photographic art into the world with digital ownership via NFTs.”

With the recognition of innovative blockchain and NFT use cases, TGV4 Plus continues to invest in talented serial entrepreneurs leading globally ambitious blockchain start-ups. The fund is dedicated to blockchain companies, primarily in late-stage Series B and C across four verticals: Entertainment, infrastructure, financial services, data analytics, and artificial intelligence (AI). Founded by an international group of ‘super angels’, TGV’s partners are entrepreneurs, business angels, family offices, and institutional investors, many with co-investment rights in future equity rounds.