Transforming Homecooks In The Philippines Into Instant Masterchefs Through Contextual, Shoppable Content

This will inspire new thinking and offer new ways for brands and marketers to drive business impact in today’s digital advertising landscape.

 
Transforming Homecooks In The Philippines Into Instant Masterchefs Through Contextual, Shoppable Content
Photo by Grab

“Whatever you're cooking, there's always a Knorr product that can turn it into a masterpiece” – this was a statement brought to life through Unilever’s Knorr and GrabAds’ recent collaboration in the Philippines. In a time when more are staying home and honing their home-cooking skills, GrabAds and Knorr teamed up to customise a campaign that transformed home-cooks into instant masterchefs through contextual, shoppable content. 

The user journey started with Knorr and GrabAds inspiring users with tantalising images of meals that they can whip up via Native Image Ads on the Grab home screen, before directing users to click on the ad to view the full recipe and leading them to ‘shop the recipe’ on GrabMart. By automatically populating the ingredients needed to whip up that dish into the user’s cart, this enables users to get easy access to all the ingredients they need to be a true Masterchef and make that dish a reality. Knorr’s collaboration with GrabAds is the perfect example of how contextual, shoppable content is changing the eCommerce game.