Redhill Unveils Creative And Web Service Offerings With Redhill Studio
The division showcases Redhill’s continued efforts to harness diverse talents and expertise to expand the agency’s capabilities as a full-service global communications agency
Redhill, the Singapore-headquartered full-service global communications agency, has today announced the official launch of Redhill Studio, a specialist division offering services for the creation of creative assets and web development. The agency has also hired Aditya Menon to spearhead the division and enhance Redhill’s broad range of services by offering the production of unique visual and website collaterals that can be integrated into communications campaigns, strategies and in-house branding activities.
“We're very excited to launch Redhill Studio and bring Aditya on board. Visual and online content are crucial components in integrated communications campaigns. More organisations today seek to streamline their vendor engagements with agencies that possess diverse proficiencies that can reliably support the delivery of end-to-end, 360-degree services. We are confident of meeting this need of our clients, backed by a talented team who will be led by Aditya, an industry veteran. Redhill Studio will help scale our offerings across markets as we work towards providing a holistic, well-rounded suite of services that cater to any of our clients’ communications needs,” said Ann-Marie Eu, COO, Redhill.
Full-Suite of Services and Talent
Redhill Studio offers services via three key verticals – Brand & Design, Video Development and Website Creation:
- Under Brand & Design, the division offers a wide range of services related to branding collaterals. In addition to print and packaging work required for client campaigns, Redhill Studio handles both the online and offline production of digital materials, including the pre-and post-production of digital content present in advertising and social media campaigns. It also specialises in adapting visual collaterals to relevant markets through translation, localisation, and transcreation services
- For Video Development, the Studio can produce video content – of various types and lengths – that can be used as internal assets or those intended for external activities, alongside producing animations.
- Through Website Creation, Redhill Studio streamlines the website development process, as it also specialises in coding and customising complex website applications such as dashboards, while also simplifying product and user flows to optimise the user experience.
Redhill Studio’s offerings are backed by an experienced and talented team of designers, developers, producers, animators and others led by Aditya Menon – who brings almost a decade of experience in building brands within the advertising and marketing industry. He has extensive expertise in delivering meaningfully integrated marketing campaigns for clients across different markets, having led multiple creative network agencies in India and Singapore including JWT, Grey and BBDO. In his previous roles, Aditya also managed internationally renowned clients such as Google, Procter & Gamble, Unilever, Johnson & Johnson as well as Singapore-based enterprises like RedMart and organisations such as the Republic of Singapore Navy.
“Redhill Studio signifies our response to the evolution of communications agencies around the world in raising their competitiveness via full-fledged services. The Redhill Studio team is packed with a diverse pool of expert talent that ranges from graphic designers and video producers to IT specialists – we are ready to act as a one-stop creative and technology production hub to help Redhill solidify and expand our capabilities and offerings”, said Aditya Menon, Business Director, Redhill Studio.
In addition to working closely with the wider Redhill teams, Redhill Studio will lead the agency’s provision of creative services for Singapore government communications campaigns – following Redhill’s appointment to the Singapore Ministry of Communications and Information’s Whole of Government (WOG) panel of vendors.
To date, Redhill Studio has amassed an extensive portfolio of digital assets across myriad verticals, markets and categories. The specialist's division work was featured during the Singapore Convention Week 2021 by Singapore’s Ministry of Law and the Southeast Asia launch of Kimpton Maa-Lai Bangkok – which won the Event/Launch of the Year and Multi-Country Campaign Award (Asia Pacific) awards respectively at the PRCA APAC Awards 2022.