OTS Holdings Launches Plant-Based, Ready-to-Eat Food Brand 'ANEW'

Three 'ANEW' luncheon meat products to be sold in online stores and major supermarkets across Singapore

OTS Holdings Launches Plant-Based, Ready-to-Eat Food Brand 'ANEW'
Photo by ANEW

OTS Holdings Limited, a brand builder and food manufacturing group, is pleased to announce that it has launched a plant-based, ready-to-eat food brand ANEW that aims to deliver quality, nutrition and convenience to consumers with a taste of heritage. 


Coupled with the tagline "Better Food Forward", ANEW is a 100% plant-based, ready-to-eat brand that aims to deliver quality, nutrition and convenience to consumers with a taste of heritage. Developed by its in-house R&D team and manufactured in Singapore, the first product line-up from ANEW consists of three luncheon meat products that are inspired by the Group's popular luncheon meat products. Tasty on its own and yet highly versatile, ANEW's luncheon meat products can also be used for a variety of Asian and Western cuisines.

ANEW's nutritional product features include Non-GMO, Cholesterol Free, Trans-Fat Free and no added preservatives. ANEW's luncheon meat products are sold in online stores and will be made available in major supermarkets across Singapore. According to Bloomberg, the plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over US$162 billion, up from US$29.4 billion in 20201

Developed by its in-house R&D team and manufactured in Singapore, ANEW's luncheon meat products are tasty on its own and yet highly versatile to be used for a variety of Asian and Western cuisines. ANEW's luncheon meat products are currently sold in online stores and will be made available in major supermarkets across Singapore.

Managing Director of OTS Holdings, Mr. Ong Bee Chip said: "Increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers' diet around the world.

In addition, plant-based alternatives can also mitigate concerns about food security as the world's population continues to grow.

With ANEW, we see an opportunity to participate in the fast-growing plant-based foods market, where we want to be able to meet consumer's expectations so that they can continue to enjoy their favourite food experience with our plant-based products based on our popular recipes."



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