Malaysian Consumer Research Startup Vase.ai Raises A 7-Figure Ringgit Amount In Seed Funding

Leading seed investor Indelible Ventures leads this round of funding, with existing investors joining the round.

Malaysian Consumer Research Startup Vase.ai Raises A 7-Figure Ringgit Amount In Seed Funding
Julie Ng, CEO and co-founder of Vase.ai

Vase Technologies Sdn Bhd (Vase.ai), a leading Malaysian consumer research technology company, has announced a seven-figure ringgit investment to kick-start their 2022 expansion. This new round of funding was led by Indelible Ventures, along with their existing investors. 

Vase.ai is an AI-powered self-service platform that provides companies with fast and reliable insights into consumers, markets, brands, products, and more to support their marketing and product decisions. 

Julie Ng, CEO and co-founder of Vase.ai, said, "Our platform helps companies make better and smarter decisions when it comes to marketing and product decisions. The investment and support from a partner like Indelible Ventures will help us significantly as we enter a new phase of growth. We look forward to a long partnership with them as we continue our mission to make consumer and market insights more accessible to the millions of brands in ASEAN.” 

Vase.ai was founded in 2015 with the mission of making human insights accessible to everyone instantly. It was built as an answer to more traditional market research firms that lack the flexibility and speed necessary for fast-growth and nimble businesses.

Re-investing into the technology

The investment from Indelible Ventures will be poured into aggressive geographical expansion and enhancing the AI technology behind the Vase.ai platform.

As a technology startup, Vase.ai harnesses its expertise in AI to produce high-quality market research at an affordable price and within 24 hours. The ability to bring all digital data points and insights that a company requires to make informed decisions provides their clients with real-time analysis that is not usually available to most brands. 

On why they invested in Vase.ai, Kevin Brockland, Managing Partner, Indelible Ventures,  said, "Vase.ai provides a high value-add solution in an exciting space that taps into the fact that consumer insights and habits are changing faster than ever before. They have the technology, know-how and a great track record in the region, so we know our investment will further accelerate their, already impressive, regional growth. We’re excited to be working with a strong founding team and look forward to seeing them grow the business even further.”

Vase.ai has worked with leading brands in ASEAN and run over 600 projects for clients, including large brands such as Digi, Carsome, IPG Mediabrands, Systema, TNB, RinggitPlus.