As someone who has grown up in the beauty industry, this is home to me – Swati Gupta, Creative Director, India - Bodycraft

In an exclusive interaction with Marketing In Asia, Swati Gupta, Creative Director, India Bodycraft shares her journey of becoming a successful Entrepreneur, about one of its kind collaboration, brand presence and more. Read the full interview.

As someone who has grown up in the beauty industry, this is home to me – Swati Gupta, Creative Director, India - Bodycraft
Swati Gupta, Creative Director, India - Bodycraft

Please share your journey of becoming a successful Entrepreneur

My mother, Mrs Manjul Gupta, started Bodycraft when I was fairly young and watching her grow the brand has endlessly inspired me. As someone who has grown up in the beauty industry, this is home to me. My education in the field only formalised my knowledge of the industry. I have spent a fair amount of time training with international names like Toni & Guy, Vidal Sassoon & the Greasepaint Academ and become the first person in India to hold the coveted Master Color Expert accreditation from Wella Professionals. I believe a key part of my growth in the industry, personally and with the Bodycraft brand, has been due to the extensive training I have received. I believe my greatest accomplishment so far is building a team of skilled artists that inspire me every day because of what they do. I learn from them, just as they learn from me. I believe that watching them join the industry and grow as well as they have, makes everything I’ve built worthwhile.

Being first-of-its-kind collaboration in India and the fourth globally, Bodycraft Academy with the Sassoon Academy School Connection, shed some light on this collaboration, how it will complement the brand bodycraft positioning 

When I went abroad to train with the Sassoon Academy and Wella, it became very apparent to me what a valuable addition a good curriculum and formal training can be. But there wasn't any scope for it in India. It has since been a goal for all of us at Bodycraft to fill in this gap in the industry and provide education that is formal and affordable. We wanted an established module and curriculum that would be widely accepted and open more avenues for faster growth, building a generation of stylists that can start their careers with a strong educational foundation. We are associated with the best in the industry for education and the school of hairdressing, the Sassoon Academy. Our other partner in educational support is Wella, the pioneer in hair colour. With this unique partnership, the Bodycraft Academy is now providing the industry aspirants with a well-rounded and high standard education in all things hair- cut, colour and care. We also continue to send all our stylists back to school every changing season to keep up with and establish trends in an ever-evolving industry. The Bodycraft Academy has since grown to encompass skin cosmetology, makeup, nails and micro-blading.

Please share some insights on the brand Presence, Hair & Beauty brand collaboration if any, Celebrity customers if can name some of them. 

Bodycraft also has its own skincare line, along with retail collaborations with professional international brands such as System Professional, Sebastian, Aihnoa, Dermalogica, Dyson etc. on our e-commerce website as well as in stores.

What are the Brand USP’s and what’s the Value proposition to the end consumer?

With the expansion of our retail portfolio, along with our salons, spas and skin clinics, I believe we do for our customers what no other brand does at the moment ­ — we cater to one’s every beauty and wellness needs holistically.