Bench debuts new marketing intelligence platform in APAC to rapidly connect ad platforms and scale campaigns
Targeting brands and agencies, SaaS product Bench Connect was designed to address ad ‘murkiness’ and media inefficiencies that have plagued the industry
Leading programmatic solutions provider Bench has announced the launch of Bench Connect, a marketing intelligence platform for brands and agencies, designed to speed up and scale end-to-end digital media planning, team management and analytics in record time. Bench Connect integrates agencies and advertisers’ existing ad platforms into one seamless dashboard, enabling unrivalled transparency, efficiencies and ROI.
Founded by programmatic media veterans Gil Snir, Shai Luft and Ori Gold, Bench Connect was established from a belief that technology and automation are the solutions to ad ‘murkiness’ and media inefficiencies that have plagued the industry for years.
By automating the manual processes that exist within programmatic media workflow, the Bench Connect platform enables data to be mapped from various platforms, visualised and actioned to speed up digital media management at an unprecedented rate. The end-to-end process on Bench Connect – from initiating the brief to launching a marketing campaign – takes only 30 minutes, significantly less than the industry average of 30 days of traditional legacy models of ad campaign management.
Bench CEO, Ori Gold, said, “Our aim is to help today’s busy digital marketers and advertisers save time and reap the rewards of more holistic and scalable ad management. You don’t solve the inefficiencies of our industry with analytics alone. We are transforming the way media is managed from siloed workflows to a fully integrated ecosystem, by unlocking a new and exciting breed of marketing intelligence.”
Unlike competing marketing cloud providers in the market, Bench Connect removes slow set up times and high implementation martech and adtech costs. Gold says these efficiencies will flow directly to brands and agencies' bottom line and enable them to take control over their media and transparency across the supply chain.
Gold says, "Up to now, any offerings that promise to connect your media and teams in a seamless workflow could take years to implement, and often the project is left unfinished due to lack of team or technical resources. We are very excited about this launch, especially now with marketers under greater pressure than ever before to interpret data and make faster decisions. Most competing solutions are either too slow or simply rely on manual inputs for the system to work. Everything that we can automate, we do at speed and scale."
Already, demand is surging for the new Bench Connect features, with Bench recently acquiring major commercial partnerships in Asia-Pacific, with details to be announced in the coming weeks.
Through this intelligence platform, Bench expects to attract a meaningful share of the US$350 billion digital advertising market and is aiming to see 800% growth over FY22.
“We expect this number to more than double over the next five years, as the world moves further towards online transactions and realises the rapid growth of digital spending across the Asia Pacific,” Gold concludes. “The time is now to say goodbye to legacy models of ad tech and martech, and embrace smarter ways of transforming our industry globally.”
Major advertisers and agency groups who manage three or more ad platforms can now seamlessly and efficiently connect into their software across the Asia Pacific. Bench’s platform-as-a-service model also integrates with over 35 global media, data and technology platforms and offers zero friction and zero set up fees for advertisers and agencies.