Atome Names ASTRO As First Global Celebrity Brand Ambassador

Atome, Asia’s leading buy now pay later brand, today announced K-pop group ASTRO as its global brand ambassador.

Atome Names ASTRO As First Global Celebrity Brand Ambassador
Photo by Ak_Graphics on Pixabay

Formed in 2016, ASTRO is one of the most popular South Korean music groups and comprises six members: MJ, JinJin, Cha Eun-Woo, Moon Bin, Rocky and Yoon San-Ha. Since their debut, ASTRO has gained rapid popularity among Gen Z and millennials fans in Asia, amassing tens of millions of followers across social media platforms. The group recently released their eighth Mini album "Switch On" in August with the music video of the title song "After Midnight" garnering over 30 million views on YouTube and winning notable recognitions from "Music Bank", "Show! Music Core", "The Show" and "Show Champion". ASTRO member Cha Eun-Woo has also starred in hit Korean dramas such as True Beauty, Rookie Historian Goo Hae-ryung and My ID is Gangnam Beauty. 

The popular six-member K-POP music group will headline Atome’s #OwnTheExtraordinary holiday shopping campaign from now until the end of the year

As Atome’s global brand ambassador, ASTRO will also headline Atome’s upcoming holiday shopping campaign, #OwnTheExtraordinary, starting today and lasting until the end of the year. The regional campaign will be a 360-degree campaign with a series of online and offline interactive challenges, activities and promotions over the four-month period. 

Over the past year, Atome’s merchant network in Malaysia has expanded to over 500 online and offline retailers, including ZALORA, Agoda, L'OCCITANE, FashionValet, ALDO, Hush Puppies, Amazin’ Graze, Box Of Bricks (LEGO reseller), XIXILI, Li-Ning, SHEIN, Stream Empire Holdings, The Marathon Shop and Machines and Switch (Apple premium resellers) across beauty, fashion, travel, homeware and lifestyle categories. 

“We’re thrilled for ASTRO to be Atome’s new global brand ambassador. Atome is a brand that empowers young consumers to pursue their aspirations and passions. ASTRO is a group that wants to seek to inspire, connect and grow with their fans through music, and fits well with their direction. We hope this collaboration will bring positivity and inspiration to our millions of fans across Asia,” said Fantagio, an agency of ASTRO. 

“We’re excited to welcome ASTRO as our global celebrity brand ambassador and launch the #OwnTheExtraordinary campaign in Malaysia. We look forward to connecting with ASTRO’s deeply passionate fan base in Malaysia and overall hallyu fans in general. Through this campaign, we hope to empower young consumers to take positive steps to improve themselves and develop their hobbies and aspirations as we enter the busy end-of-year holiday shopping season,” said Trasy Lou-Walsh, General Manager of Atome Singapore and Malaysia. 

"Atome’s #OwnTheExtraordinary campaign allows our digital-savvy shoppers in Malaysia access to rewards, interactive activities as well as challenges that will help them make better shopping/purchasing decisions. The pandemic has been challenging but we look forward to working with Atome and their global brand ambassador, ASTRO, to support our shoppers with means to develop their passions,” said Clarance Boo, L'OCCITANE Malaysia PR Manager.