AnyMind Group Adds Fan Management, Communication And Survey Functionalities To AnyCreator
The company’s platform for influencers extends even more beyond brand collaborations for influencer marketing
AnyMind Group, an end-to-end commerce enablement company, has today launched new features on AnyCreator, a platform for influencers and content creators, including functions for the management of fans, chat and email communication, and creating and delivering surveys. The features come at no cost but are available by invitation-only. These features include:
- Chat: AnyMind Group’s conversational commerce platform, AnyChat, is now integrated into AnyCreator, enabling communication across connected messaging apps and platforms
- Email: Create and schedule emails, deliver emails and track email performance
- Survey: Create survey forms, view and export responses and deliver these forms
- Manage: Map, manage and view people who have purchased a product from the influencer’s own brand (through integration with Shopify), communicated with the influencer through chat or email, and/or participated in a survey created by the influencer
AnyCreator Chat function
The new features, together with the link in bio feature launched last month, look to advance AnyCreator from being just a platform for influencers to join influencer marketing campaigns and glean social media insights, into an all-in-one platform for influencers to grow.
AnyCreator Manage function
Kosuke Sogo, CEO and co-founder of AnyMind Group said: “We are looking to make it exciting for influencers and content creators to do business and grow - from content monetization and strategy to creating, launching, and growing their own brands and products - providing influencers with the technology to do just that. With influencers interacting with their followers across multiple channels in addition to social media, we can now power this engagement out of a single platform.”
The company first started working with influencers for brand collaborations on its influencer marketing platform AnyTag, and in 2019 expanded into content monetization and distribution with the acquisition of Thailand’s Moindy and the launch of its own influencer network. In 2020, the company launched a program that enabled influencers to create and launch their own brands and products by tapping on platforms such as AnyFactory for manufacturing and AnyLogi for logistics, and in 2021, launched PopBox, an online retail store for influencers to sell their products.