AnalogFolk Group Invests in Technology Engineering and Automation With the Launch of ‘With Robots’

AnalogFolk Group (AFG), the progressive global marketing and technology group, creating a smarter future for people, brands and society, has today announced the launch of automation and technology engineering company With Robots.

 
AnalogFolk Group Invests in Technology Engineering and Automation With the Launch of ‘With Robots’
Photo by Maximalfocus on Unsplash
AnalogFolk Group Invests in Technology Engineering and Automation With the Launch of ‘With Robots’
  • Covid-19 has resulted in a surge in demand for D2C. With Robots provides brands with direct access to its technology engineering capabilities not only as a building specialist but also as a source of talent for team augmentation.
  • Tackles industry issues of the low quality of creativity in programmatic advertising, brand consistency across digital ecosystems, the cost of delivering personalised content.
  • Bolsters AFG’s significant investment in proprietary technology as evidenced by the build of the unique Untold Fable platform with diversity and inclusion at its core.

With Robots is created in response to a demand in the market to help brands deliver their technology engineering, web development and advertising production projects, including automated content adaptation and localisation, more efficiently, more effectively and with more impact.

Guy Wieynk, CEO of AFG says that: “AnalogFolk has been building technology solutions for leading brands for over a decade but over the last 12 months what was clear is this same talent is capable of playing its’ part in solving wider industry issues such as 66% of consumers thinking brands are running advertising that is too repetitive and 90% of programmatic campaigns are lacking targeted creative. Through automation and machine learning platforms we have demonstrated that we can meet consumer needs whilst delivering significant cost savings for brands.”

With Robots unique flexible model means brands and agencies can benefit from a choice of two end-to-end solutions; ‘Build with Robots’ or/and ‘Automate with Robots’. Providing on-demand augmented teams who can be commissioned to deliver projects as a managed service or hired as in-house brand or agency resources.