ADK Acquires India’s Rage Communications
As part of the agreement, Rage will be rebranded as ADK Rage.
Japanese agency, ADK, has acquired Rage Communications, an independent agency that specializes in digital experience design and eCommerce solutions. The partnership, which will see Rage rebranded as ADK Rage will combine both organizations’ capabilities in digital marketing, web design and development, analytics, data-driven insights, and content narratives, ADK said in a release.
Headquartered in Chennai, Rage is a digital pioneer that offers a full stack of solutions across CX, CRM, UI/UX and performance marketing solutions for clients around the world. Through its offices in India, Australia (Sydney) and Singapore, Rage works with companies including AMP, Citibank, IIT Madras, IIM Ahmedabad, JLL, Mastercard, Sephora, Sterling Holidays, Tata Motors, Tata Croma, and Unilever. All will join ADK’s global roster of clients.
The acquisition will see ADK becoming the major shareholder, while Rage’s founders, JRK Rao and Karthik Kumar remain as minority shareholders. Rao will continue to lead as Chief Executive Officer of ADK Rage; and he, along with Kumar, will be working closely with ADK global team to offer integrated solutions to clients.
“This partnership marks our milestone entry into the India and Australia markets – two of the fastest-growing digital markets in the APAC region12,” said Yasuyuki Katagi, Chief Executive Officer, ADK Global Operations.
“With Rage, we will immediately gain traction at a brand consultancy level, providing a strong starting point for the further growth in these key markets. We are also extremely excited at the collaboration opportunities to supercharge growth for our clients together. The new ADK Rage will offer clients with differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering and compelling scale.”
The founders of Rage, JRK Rao and Karthik Kumar said in a statement: “This partnership with ADK is a significant moment in the growth of Rage as it opens new horizons in a rapidly changing global economy. Our two companies share the same vision in the digital transformation of businesses and their interactions with consumers. It is our hope that our combined strengths will add greater value to our existing clients and reach out to the larger marketing community around the world. This also represents substantial opportunities for our respective staffs to work together in an increasingly technology-led multicultural world.”