Carousell Redefines Millennial Commerce Marketing With Carousell Media Group
Connecting brands with tens of millions of millennials every day
Carousell Group, one of the world’s largest and fastest growing classifieds marketplace platforms, today announced the launch of Carousell Media Group, a dynamic full-service marketing platform that offers advertising solutions across Carousell Group’s family of brands – Carousell, Mudah.my, Cho Tot and OneKyat – in Hong Kong, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Taiwan and Vietnam.
“Connecting brands with tens of millions of millennials every day – that’s what we do at Carousell Media Group. Over 70% of our audience is 20-35yr olds, who are generally part of a passionate community that comes to our platform to buy, sell and interact with one another. This makes the Carousell Media Group uniquely positioned to help brands connect with and better understand the buying habits and attitudes of this highly sought after consumer segment.” said JJ Eastwood, Managing Director of the Carousell Media Group.
“While purchase intent, scale across the region and precision ad targeting are all very attractive propositions to advertisers – we are also on a mission to build a more socially responsible, transparent and brand-safe advertising platform,” added Eastwood.
Cheryl Lim, Vice President, Head of Brand, Marketing Communications and Sponsorship at Manulife said “Carousell was one of our key advertising partners for our ‘Life Goes On’ campaign in Singapore. Using their advertising solutions allowed us to identify and target Millennials, especially Sneakerheads, to partake in our weekly draw where we gave out highly sought-after sneakers. Through their strong affinity with the millennial market, we generated a large number of leads and exceeded our initial expectations for the campaign.”
Carousell Media Group was proud to support the “COVID-19 Free Ads for Charity” initiative that offered $2 million in an advertising for non-profit organisations including Singapore Red Cross, Give.Asia, Free Food for All in Singapore, Parents Without Partners in Malaysia, Habitat For Humanity in Hong Kong and Caritas Manila in the Philippines to help the communities impacted by COVID-19. Visit here for more information about Carousell Media Group.
JJ Eastwood is an Ad-Tech veteran who brings over 20 years of advertising and leadership experience in driving revenue growth. At eBay, he launched Australia’s largest private programmatic marketplace back in 2012. Following eBay, he established the APAC business for Ad Tech firm Rocket Fuel, moved on to become the CEO of HuffPost Australia and most recently led the expansion of Rakuten Advertising’s programmatic, affiliate and search businesses across Asia-Pacific.