Pizza Hut is always pushing the boundaries of food innovation – today launching the ‘Pizza Hut x KFC Chicken Popcorn Pizza’. This limited-edition pizza combines Pizza Hut’s iconic crispy crust with the goodness of KFC’s Chicken Popcorn pieces, classic gravy, plus a generous serving of cheese, sweetcorn, and mushrooms.
To celebrate their tasty partnership, Ogilvy Hong Kong and the two brands launched the ’Pizza Hut x KFC Kitchen’, a mobile game that connects two phones and challenges two players to craft a ‘Pizza Hut x KFC Chicken Popcorn Pizza’ against the clock together, playing as the Pizzatainer and Colonel Sanders.
Teamwork is the name of the game as players have to knead the dough, fry the chicken popcorn, and bake the pizza too. Complete the tasks in the time given to win Pizza Hut and KFC coupons.
John Koay, Executive Creative Director at Ogilvy said: “This collaboration pizza between these two huge brands is a dream come true. That’s why we were excited to create the Pizza Hut x KFC Kitchen, a fun two player game for fans to create this epic pizza with a friend, and unlock tasty rewards too”.
Wendy Leung, Marketing Director at Pizza Hut Hong Kong added: “The Pizza Hut x KFC Chicken Popcorn pizza brings the best of both worlds together. This mobile game based on teamwork is a great way to engage with our fans and consumers whilst also increasing awareness of our brand and food innovation credentials”.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across more than 120 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brands needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). Follow them on their website