The Executive Centre Launches The “Welcome Back To The Office” Campaign

Or why proper cups of coffee, great IT, and mask-to-mask meetings still matter when it comes to office life.

The Executive Centre Launches The “Welcome Back To The Office” Campaign

The COVID-19 outbreak has led to businesses and employees re-evaluating  what the workplace means to them. Today, The Executive Centre (TEC), the leading premium flexible  workspace provider across Asia Pacific and the Middle East, launches the “Welcome Back to The Office”  video campaign, where characters find ways to adapt to the new working environment. The campaign is a take on the work-from-home phenomenon, and while the characters in the videos are  fictional, their triumphs and struggles are drawn from real experiences of TEC’s 1000+ global team. 

What’s clear is that while homeworking arrangements are becoming normalised and people are enjoying  less commuting, not having to dress to impress and spending more time with their families; on the flip side,  there are also irreplaceable benefits of working in an office such as proper coffee in a proper coffee cup,  chatting to colleagues and collaborating on projects, IT that works, comfortable ergonomic furniture, admin  support, and a highly-productive environment that boosts concentration and minimises distractions. 

“After an extended period of time working from home, we are inspired to explore how the typical workday  has changed, and is continuing to change,” said Paul Salnikow, TEC Founder and CEO. “We believe the future  of the workplace hinges on its relationship with the people who truly make it work. As the pandemic has  accelerated the shift to flexible workspaces, we are certain that the office, rather than becoming obsolete,  will become an increasingly valuable asset facilitating collaboration and driving business growth. Our clients  are telling us that their offices of the future will need solutions that are tailored to their success, limit current  challenges, give their staff maximum flexibility and provide the best office environment that they can find.” 

Welcome Back to the Office – Good to leave, even better to come back.