How We Keep You Safe In The Products You Use Every Day

At Google, the safety of our products is driven by three core principles: keeping your information secure, treating it responsibly and putting you in control

How We Keep You Safe In The Products You Use Every Day

Author, Rahul Roy-Chowdhury

We know that keeping you safe online means continuously protecting the security and privacy of your information. That’s why protections are automatically built into your Google Account and every Google product: Safe Browsing protects more than 4 billion devices, Gmail blocks more than 100 million phishing attempts every day, and Google Play Protect scans over 50 billion apps every day for malware and other issues.

At Google, the safety of our products is driven by three core principles: keeping your information secure, treating it responsibly and putting you in control. We’re continuously putting these principles into practice, and wanted to share our newest security and privacy protections. 

Proactively protecting you with high-visibility security alerts

When your security is at risk, time is of the essence. We work to make it easy for you to act fast if we ever detect a serious risk to their Google Accounts. Over the years, we’ve developed new ways to notify people about these issues and helped significantly improve their security. In 2015 for example, we started using Android alerts to notify people about critical issues with their Google Accounts, like a suspected hack. Following this change, we saw a 20-fold increase in the number of people that engaged with these new notifications within an hour of receiving them, compared to email.

Soon, we’ll be introducing a redesigned critical alert and a new way of delivering it. When we detect any serious Google Account security issue, we’ll automatically display an alert within the Google app you’re using and help you address it—no need to check email or your phone’s alerts. The new alerts are resistant to spoofing, so you can always be sure they’re coming from us.  We’ll begin a limited roll out in the coming weeks and plan to expand more broadly early next year.

Safety is built into all our products

Privacy and security have been core to everything we do since our earliest days as a company. Our teams work every day to make Google products safe no matter what you’re doing—browsing the web, managing your inbox, or seeing family on Google Meet. Just this week, we announced our work to protect your information with new security and privacy safeguards for Google Workplace and new password protections in Chrome, as well as Chrome’s progress on the Privacy Sandbox, an initiative to fundamentally enhance privacy on the web. To make it easier to control your privacy, you’ll soon be able to  directly edit your Location History data in Timeline by adding or editing places you’ve visited with just a few taps, and because Search is the starting point for so many questions, starting today we’ll display your personal security and privacy settings when you ask things like “Is my Google Account secure?”

We’re also continuing to work on building technologies that can be used to further protect your privacy across all our products.  For example, this year in an industry first, as part of Android 11 we’ve combined differential privacy and federated learning to train the models that allow for next word prediction in Google’s keyboard Gboard. Federated learning, a technique invented at Google, allows developers to train AI models and make products smarter—for you and everyone else—without your data ever leaving your device. In Android 11, we’ll now generate Smart Replies, including emoji recommendations, from on-device system intelligence, meaning the data is never shared with Gboard or Google. 

Protecting your online safety requires constant vigilance and innovation. It starts with building the world’s most advanced security infrastructure and pairing it with responsible data practices and privacy tools that put you in control. We’ll continue to advocate for sensible data regulations around the world and make privacy and security advances that keep you safer online. 

Rahul Roy-Chowdhury, Vice President of Product and Privacy at Google