Singapore's Pioneering Commerce Live Streaming Content Creation & Production Agency

Captive Live+ leads Suntec City and CapitaLand’s first livestreaming projects

Singapore's Pioneering Commerce Live Streaming Content Creation & Production Agency

Captive Live+ is the content creation and production agency behind Singapore’s largest mall live streaming programmes- Suntec City’s ‘The Suntec Shopping Festival’ and CapitaLand’s ‘CapitaStar Live SG Flight 247’.

Working with each mall brand to customise a unique and interactive livestream programme to drive brand awareness and sales, Captive Live+ does it all from programme planning and content creation, to introducing novel audience engagement mechanisms and creating fresh product positioning strategies, all to drive brand awareness and sales, allowing retailers to better connect with online consumers to increase consumer engagement and drive conversions.

Live+ is the live streaming solutions unit of Captive Interactive, a new start-up in Singapore founded by CEO Colin Phua who also founded Captive Media China in 2002. Captive has made waves in China with their industry-benchmark Cloud Shop live streaming solutions, which integrates physical retail elements with online shopping to create a holistic retail brand experience through live streaming, essentially merging the best of both worlds for retailers and brands.

A leader in China’s live streaming industry, Captive’s list of clients include major sporting brands Adidas and Reebok, to retail and fashion market leaders Charles & Keith, GAP, UGG, Swarovski and Tom Ford. An award-winner for its works, Captive was awarded “Outstanding Livestreaming Vendor 2019 (Fashion Category)” by Taobao Live / Tmall and “Outstanding Livestreaming Conversion Award 2019” for their work with Adidas.

Endorsed by Enterprise Singapore for pioneering China and Singapore’s first-ever, multi-brand live streaming project ‘ShopSG Live @ China’, partnering brands include Bee Chiang Hiang, Halifa Bo Bo, Fragrance, Jewels Rock Sugar Sticks by Cheng, Pearlie White, and more.  

In Singapore, Captive Live+ is supported by the Infocomm Media Development Authority (IMDA) along with PIXEL, IMDA’s innovative space at One-North.

With over 18 years of integrated marketing experience in China, Captive Live+ is well-positioned to push Singapore retailers and brands to the next level with e-commerce marketing solutions, helping brands break the barrier between e-commerce and physical retail stores to better engage consumers, push conversions and drive sales.