fbpx
Connect with us

Subscribe

News

ZALORA And The Trade Desk Bring New Measurement Capabilities To Brands in Asia

Integration will allow brands to measure conversions and optimise advertising

Photo by Simon Launay on Unsplash

ZALORA, Asia’s leading online fashion destination, and The Trade Desk, a global advertising technology platform, have agreed to collaborate on attribution integration across Asia. The attribution integration will allow participating brands selling on ZALORA the opportunity to measure conversions and sales value generated from advertising campaigns delivered via The Trade Desk. 

ZALORA is an online shopping destination for millions of fashion consumers in Singapore, Indonesia, Malaysia, Philippines, Hong Kong and Taiwan. ZALORA offers an extensive collection of top international and local brands, as well as in-house labels across apparel, shoes and accessories for men and women. Under the partnership, ZALORA has the ability to log attribution for any consumer who views or clicks on an ad before purchasing the brand on ZALORA. This means that eligible brands may be able to optimise their campaigns running on The Trade Desk while they are in progress.

“ZALORA’s partnership with The Trade Desk opens a lot of possibilities for us and our brand partners. This will enable us to empower brands with data to optimize campaigns and reach more relevant customers. This also translates to ZALORA shoppers getting an improved product discovery experience as they go through the catalog. Data is the most important resource and tool for eCommerce and advertising, and we are delighted to have this demand-side platform partnership with The Trade Desk.” stated Jo Bjordal, Chief Marketing Officer, ZALORA Group.

“ZALORA has been at the forefront of eCommerce since they launched in 2012,” stated Mitch Waters, Senior Vice President, South East Asia Australia and New Zealand, The Trade Desk. “Given our shared focus on measurement, ZALORA is the perfect platform to demonstrate the integration of eCommerce and data-driven advertising through conversions and sales value.”

The integration gives eligible brands the opportunity to understand users’ paths to purchase on ZALORA and attribute their online sales with ads that run through The Trade Desk. Participating brands will be able to access this measurement solution through their The Trade Desk account.

Sign Up For Our Newsletter

Written By

Do you have an article, infographic, podcast, presentation slides, press release or a key individual from your organisation that you'd like to highlight on Marketing In Asia? Head on over to Upload Your Content for more info.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

TikTok Introduces Lead Generation Ads To Enable Businesses To Drive Customer Acquisition With Ease

News

Accenture Interactive’s Droga5 Expands Global Footprint With Opening Of Office In Japan

News

Icertis Again Named A Leader In Gartner Magic Quadrant For Contract Life Cycle Management

PR Newswire

Carsome Partners With Aspirasi To Offer Data-Driven Dealer Financing Solutions

News

Connect
Sign Up For Our Newsletter