Quarantine Implications on Consumer Behavior, Attitudes and Mindsets
Synergy’s e-Panel Webinar Series, Session 1
Worried about how to make sense of your business and its prospects now in the age of ECQ? How will it affect how we conduct business now and in the immediate future once the quarantine is lifted? Will we be facing a different kind of customer by then? Will they be likened to newly-acquired customers? How will this pandemic affect future consumption and purchase behavior, attitudes of customers?
Business continuity imperatives revolve around human resources, cash flow/finance and operations-management-related concerns. While these imperatives were crucial at the start of the ECQ, focus now on our customers’ potential needs has to be addressed as they will ensure we stay afloat now and more so when the ECQ is lifted.
This expert panel or e-Panel discussion will touch on these burning issues in a one-and-a-half hour online session that enables participants to ask their own questions in this free learning event.
Joined in by experts, this session will have the following panel discussants who have a collective experience in anthropology, marketing, communications, advertising, research, strategic management, business, retail business, creative and digital marketing:
- Mr. Gino Borromeo – VP – Strategy Development and Premiere Malls Marketing at SM Supermalls
- Ms. Aileen Rondilla – MA Anthropology and Lecturer in Ateneo de Manila University
- Ms. Peachy Pacquing – Program Manager, Hyper Island; Chief Connector and Mission Controller, The Just League, formerly the Managing Director of Ogilvy & Mather
The session will be moderated by Ms. Germaine Reyes, an experienced qualitative and quantitative market research and insighting expert. Currently, Ms Reyes is CEO/President of Synergy Market Research + Strategic Consultancy Inc.
From the conversations that will ensue, the session will provide insights and potential leads on product innovation ideas, customer service management, customer experience enhancement and other ideas to help figure out in potentially pivoting your business.
This session is the first of e-Panel webinar series by Synergy, the company that organizes the learning event of the year, “Consumer Insighting & Storytelling Conference”. Synergy is also a proudly Filipino-owned management consulting, consumer insighting and data analytics firm serving the needs of leading Top 1,000 Filipino and Fortune 500 Global companies, as well as small and medium enterprises. The e-Panel series is offered in partnership with FutureProof.
Limited slots only. Register through here.