Meltwater Stats On Nutri-Grade: Pre-Packaged Sugary Drinks

Global media intelligence company, Meltwater, has compiled a report highlighting key news media and social media stats from 4-9 March 2020 following the Singapore government’s announcement (5 Mar) of Nutri-Grade for pre-packaged sugary drinks, which includes an advertising ban imposed for D-grade beverages.

Some highlights of the report include:

• The Nutri-Grade labelling generated 20% positive and 12% negative sentiments on social media. A deeper look into the negative sentiments reveal that the new regulation should not be perceived as an “unwelcomed move”, but rather as a result of social mentions around the ill effects of diabetes.

• “Alcoholic drinks” and “advertising” trended on social and media coverage as social media users made comparisons on how the Nutri-Grade labelling might be stricter than regulations imposed for alcoholic beverages.

• “Joy”, “surprise” and “love” were the dominant emotions picked up on social posts, suggesting that social media users perceive the new grading to be a positive step towards healthier living.

“The Nutri-Grade labelling is a welcome move to combat diabetes, enabling consumers to make informed choices. Meltwater’s data shows that 20% of social media users have reacted positively to the new regulation while a fraction of users questioned the ban’s effectiveness. For brands looking to reformulate or introduce new variants, it’s important to strike a balance between compliance and what consumers are saying about your products,” said Mimrah Mahmood, Senior Director & Partner, Meltwater.

Read the report here.