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COVID-19: Commentary Attributed To Beverly Chen, Marketing Director, APAC For AppsFlyer

Did you know that mobile apps in the Entertainment and Gaming categories have seen surges in China?

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Editorial Team

25th February 2020

< 1 min read

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“Looking at the preliminary impact of coronavirus to APAC’s mobile app marketplace, it should come as no surprise that the travel category is hit with -22 per cent mobile transactions within a 20 day vs 20 day period. These are indicative numbers, but I wouldn’t call them alarming.

Interestingly, on the flip side, mobile apps in the Entertainment and Gaming categories have seen surges in China with +62% and +47%, respectively.

This only shows that in this genuinely mobile-first, often mobile-only region, there may be some unanticipated challenges, but growth opportunities will always abound.”

% Changes in Travel Apps and Entertainment/Gaming

	APAC All	China	Singapore	South Korea	Japan	Thailand	India	Indonesia
Travel Apps Percentage change in mobile app transactions (equivalent to bookings) Sample Size: 115 Leading Travel apps in Flights & Accommodation Category	-22%	-27%	-33%	-34%	-9%	-20%	+8%	+8%

	China *percentage change in mobile app usage across 3,000+ apps	Rest of APAC
Entertainment	+62%	No significant changes detected within a given period including shopping & e-commerce categories
Gaming General	+47%

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